It's easy to create a resume that looks like everyone else's. But to win that interview, you need to go further. Here are four strategies that take you beyond the standard, cookie-cutter resume and get you noticed.

• Sell yourself and your brand. Make it easy for employers to pick you. Communicate who you are, what you offer, and what makes you different from other applicants.
• Identify your transferable skills. Your transferable skills are a major selling point that sets you apart from other job seekers. Make sure you know yours.
• Highlight your accomplishments. Anyone can list duties and responsibilities, but accomplishments give you credibility. They also help your resume come alive.
• Use keywords effectively. The specific words you use in your resume are critical for communicating your value, both electronically and in print. 

Follow the strategies above, and you'll have a unique and powerful resume. Better yet, when your hear œWhy should we hire you?� at an interview, you'll be ready with answers!